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Why Petra Distribution
Partnerships built on shared success
Our enduring partnerships with suppliers, retailers, and distributors reflect the value we bring to the table. We embrace our suppliers' brands as our own and invest wholeheartedly in propelling them to the pinnacle of market success.
Exclusive Distribution Rights
We secure exclusive rights directly from the source, giving retailers access to well-known international brands and variants at competitive prices.
Tech-Driven Logistics
Our model relies heavily on technology to optimize sorting, inventory and delivery management — reducing errors and passing the savings on to consumers.
400+ SKU Private Label
Our exclusive private label FRISTO, packed specifically for the UAE market, has proven unmatched in both quality and price across 400+ SKUs.
A modern FCG distributor built for the UAE market
Established in the summer of 2020, PETRA LLC's FMCG Division entered the UAE marketplace to introduce powerful, impactful international brands across various verticals.
By securing exclusive distribution rights directly from the source, we're well positioned to serve large retailers, dark e-commerce stores and HORECA channels with well-known brands from Europe, Asia and the Middle East — at competitive prices.
2020
FOUNDED
163+
SALE OUTLETS
43
SKUs MANAGED
300+
PRIVATE LABELS
Our Brands
A portfolio built on trust
We specialize in distributing high-quality FMCG brands, ensuring our customers receive only the best products in the market — names synonymous with excellence and consumer trust.
Our Reach
A predominent presence across the region
We cater to all segments of business — Retail Hypermarkets, Supermarkets and Groceries — throughout the UAE and beyond.
UAE
Palestine
Jordan
Russia
KSA
Other GCC Countries
Contact Us
Get in touch today to start your journey with us
Reach out for sampling, price lists, or to discuss a distribution partnership across the UAE and GCC.